Your Call Is Important To Us (Just Not Important Enough to Answer)
5 July 2026
'We are currently experiencing higher than normal call volumes.' No, you're not. You're experiencing exactly normal call volumes, you just haven't hired enough staff since 2018.
Every two minutes, the tinny hold music cuts out. You gasp, thinking someone has answered! But no, it's just a recorded voice reminding you that 'your call is important to us' and suggesting you visit the website.
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If the website could solve my problem, I wouldn't be sitting here listening to a distorted pan flute rendition of Careless Whisper for 45 minutes. Just admit you don't want to talk to me.